June 2012
17 posts
This traditional, one-way marketing doesn’t work anymore. Consumers are already bombarded with thousands of marketing messages on a daily basis but the majority of them are ignored. Most banner ads don’t get a click-through – it’s about 1% on the good ones. Nearly half of all direct mail is never opened. And there are OVER 200 million Americans on the ‘Do Not Call’ list.
So what else can you do to get your messages out there?
Today, we are all connected. Today, smart brands make business personal. And they do that by becoming a social business rather than applying the same old marketing techniques to the new medium of social media. They realize that ‘social’ isn’t a new way of marketing, It’s a new way of doing business.
” —Become A Social Business - Forbes (via ibmsocialbiz)This traditional, one-way marketing doesn’t work anymore. Consumers are already bombarded with thousands of marketing messages on a daily basis but the majority of them are ignored. Most banner ads don’t get a click-through – it’s about 1% on the good ones. Nearly half of all direct mail is never opened. And there are OVER 200 million Americans on the ‘Do Not Call’ list.
So what else can you do to get your messages out there?
Today, we are all connected. Today, smart brands make business personal. And they do that by becoming a social business rather than applying the same old marketing techniques to the new medium of social media. They realize that ‘social’ isn’t a new way of marketing, It’s a new way of doing business.
” —Become A Social Business - Forbes (via ibmsocialbiz)This traditional, one-way marketing doesn’t work anymore. Consumers are already bombarded with thousands of marketing messages on a daily basis but the majority of them are ignored. Most banner ads don’t get a click-through – it’s about 1% on the good ones. Nearly half of all direct mail is never opened. And there are OVER 200 million Americans on the ‘Do Not Call’ list.
So what else can you do to get your messages out there?
Today, we are all connected. Today, smart brands make business personal. And they do that by becoming a social business rather than applying the same old marketing techniques to the new medium of social media. They realize that ‘social’ isn’t a new way of marketing, It’s a new way of doing business.
” —Become A Social Business - Forbes (via ibmsocialbiz)Last night, I released the Tumblr gem, a command line utility and Ruby library for interacting with Tumblr. Here’s what it does:
$ tumblr my_post.txtThat will publish
my_post.txtto Tumblr. Simple.You can also give it a URL:
$ tumblr http://mwunsch.github.com/tumblr/tumblr.1.html…
Last night, I released the Tumblr gem, a command line utility and Ruby library for interacting with Tumblr. Here’s what it does:
$ tumblr my_post.txtThat will publish
my_post.txtto Tumblr. Simple.You can also give it a URL:
$ tumblr http://mwunsch.github.com/tumblr/tumblr.1.html…
Help me fill this in. I’m trying to keep the language dry. If you have questions, here is a FAQ.
NOTE: To those of you just joining us, please don’t just read the first three links and then decide you’ve got the full story. The full story is complex and contains multiple points of view, not…
Help me fill this in. I’m trying to keep the language dry. If you have questions, here is a FAQ.
NOTE: To those of you just joining us, please don’t just read the first three links and then decide you’ve got the full story. The full story is complex and contains multiple points of view, not…
by Mia McKenzie
Dear Fellow Folks of Color,
I am writing to tell you that I’m in love with you. I would have said it to your faces, but I don’t have that kind of travel money.
What I love about you, POC, is…well, there’s a lot.
First of all, I love that, despite what you may have heard, your…